Coke ICE = Innovation, Creativity, Excellence

Coke ICE is a networked team of highly skilled creatives. Our main focus is in digital management for musicians.

Coke ICE also has a team of experts who travel to events working in real-time with artists on-site, to create viral and useful marketing tools. Coke ICE is set up in a space backstage at Coke events to support the Coke Music programs.

We work with artists on-site with their specific “next step" marketing plans and how it all ties in with digital management techniques. Bands, as they wait between sound-checks, meals and show- times, will be able to work one-on-one with our digital experts in all areas of music marketing. Topics will include; video, websites, social networks, viral campaigns, distribution, video interviews on-site, mentoring self-creation tools with iLife products – iMovie, iDVD, iWeb, iPhoto – self publishing tools etc… Coke ICE also has an ongoing forum for post event communications, through ICE-Virtual.